Email marketing isn’t just for your customers—it’s also a great way to keep your team on the same page. Startups thrive on clear communication, and smart internal email strategies can make a big difference.
Here are 3 easy tips for you.
Keep It Short and Sweet
Nobody likes long, drawn-out emails, especially when your team is juggling deadlines. The trick is to keep your emails simple, clear, and to the point. A few quick sentences and some bullet points are often all you need.
People are more likely to read (and act on) your emails when they can skim through them in seconds. For example, if you’re dealing with an emergency transformer replacement, you might try:
Subject:
Urgent: Transformer Replacement Today
Body:
“Hey team,
Heads up—our main transformer at [location] needs an emergency replacement today from 2 PM to 5 PM. Expect temporary power outages during that time.
What you need to know:
– Finish any power-dependent tasks by 1:30 PM.
– Backup generators will keep critical systems running.
– Reach out to [contact name] if you run into any issues.
Thanks for your patience!”
By keeping it short and straight to the point, your team gets the critical info without wading through a wall of text.
Make It Personal
Tailoring your message to the right team or individual makes it feel more relevant and shows that you’re paying attention.
How to do it?
- Send emails to specific teams or roles when possible.
- Mention team achievements or individual shoutouts.
- Focus on what the information means for them specifically.
For example, an email to your product team could say, “Your hard work on the latest update made a big splash—customers are loving the new features. Great job!” Personal touches go a long way in keeping morale high.
Add Some Visuals
Really—plain text can be boring if that’s all there always is. Spice things up with visuals like infographics, charts, or even a quick GIF. It grabs attention and makes your message easier to digest.
Why this works so well is because generally, people process visuals faster than text, and it’s way more engaging. Plus, you can use email tools to see who’s opening and clicking.
How to do it?
- Use charts to show team progress on projects.
- Add a GIF to celebrate wins or make announcements fun.
- Keep visuals clean and simple—don’t go overboard.
For example, if you’re tracking a quarterly goal, add a progress bar to show how close the team is to hitting the target. A little visual motivation goes a long way!
Internal email marketing doesn’t have to be complicated. Keep your emails short, personal, and engaging, and you’ll have a team that’s informed, aligned, and excited to tackle the next challenge. A little effort here can create a big boost for your startup’s communication—and your team’s productivity.
