You walk into a wine store and plan to buy something delicious to take to your friend’s house for dinner. But what do you encounter? If you aren’t a wine expert, your first reaction might be one of overwhelm. Hundreds of wines, neatly displayed in wide rows, can often lead you to guess which one might be a top pick.
That’s why wine labeling matters. As a wine manufacturer, you’ve got to reach customers who might not know how to pick a wine but will be guided by that small rectangular label on your bottle.
Here are some ideas to get you inspired to create cool wine labels.
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Artistic Labels
Bringing art into the world of wine labeling is a great way to add beauty and help a brand stand out on supermarket shelves. If you want to strengthen your position as a local wine producer, why not collaborate with a well-known local artist to create your wine label?
Alternatively, you could opt for something more famous or even some art that’s modern and abstract. All art offers a way to help you define the type of brand you want to be. An influential artistic label can help shape the personality of a wine, which is an essential feature for any buyer looking to choose a bottle for their next dinner party or date night.
Opt for a Minimalist Approach
If you have a strong wine brand already known for its high-quality flavors or unique wine-making methods, let that information shine through by keeping your label design minimal.
Minimalist designs are all about clean lines and subtle color schemes. Fonts tend to be understated and modern, and designers use lots of negative space to help create that high-end, minimalist feel.
Stripping back design elements allows the wine to shine on its own merits. It’s a bold choice and one successfully tried by major wine brands over the years. It also helps you present essential features of your brand without the distraction of a design, such as organic, local, or non-alcoholic.
Bold Typography
A big, bold font can be seen at a distance and will help your wine look more striking when displayed in a store.
Bold typography is popular with more modern and futuristic brand designs, so it’s the perfect choice if that’s the angle you are going for with your wines, particularly if you want to attract a younger customer base.
With a bold font, you can get creative, such as choosing an unusual layout for your label design, even allowing the letters to scatter, or uniquely positioning them, like vertically or cubed. It’s a chance to be expressive without leaning on graphics, artwork, or color schemes.
If you choose bold typography, it’s also worth opting for equally striking graphics for your label. A quirky geometric design could fit the style perfectly, as could a simple monochrome color palette.
Vintage Wine Labelling
Vintage branding can take customers back to a bygone era, which is perhaps why this design style has become fashionable in recent years.
A vintage label embraces some of the most traditional styles of the early twentieth century, like ornate fonts, retro artwork, and classical color palettes. Vintage is an excellent choice to express traditional wine-making techniques or talk about a wine business that’s been in the same family for generations.
It shows authenticity. People will buy a traditional brand of wine because it has thrived over decades or even centuries and exudes a brand that offers high-quality wine.
Nature-Inspired Unique Wine Label Designs
Perhaps you have a wine business with a strong emphasis on sustainable wine-making methods. If so, a nature-inspired design could help you get your message across to customers.
If opting for a nature theme for your wine brand, choose designs that reflect the world around your vineyard to highlight the terroir. Choose earthy color schemes, too, and customers associate these palettes with green and sustainable businesses.
Ensure your wording and typography are compatible with modern styles and messaging that reflect the forward-thinking approach of sustainable companies. It will attract a growing customer base that is interested in buying from organic and sustainable businesses with lots of green credentials.
Interactive and Creative Wine Packaging
You might wonder whether an interactive label is feasible, but there are some clever ways you can achieve this. It’s unique and memorable, so it is perfect for newer brands who want to establish themselves in a crowded market and reach a younger, more tech-savvy customer. Interactive elements in your label could include:
- A QR code linked to offers and vouchers
- Scannable information about the brand’s history
- Labels that show hidden elements under a different light source
It makes your label and brand more fun. You’ll also be seen as a business that embraces innovation, which is a strong marketing point if you have a unique wine-making element you want the world to know.
Custom Wine Labels
If you intend to buy wine as a gift, there is no better way to show your attention to detail than to personalize the product. So, if you want to market your wine to a wider audience, personalization might be the way to go.
A personalized wine label can be used to share:
- The recipient’s name
- A personal message to the recipient`
- A corporate message or slogan
- A memorable date
Look for personalized labels that allow you to customize the bottle. For example, you may also want to personalize the color scheme, images on the label, and even the font type.
If you choose this route, make sure you give customers some default ideas or templates for those who aren’t sure what sort of design might be best.
Creative and Cool Wine Labels to Help Market Your Brand
Don’t underestimate the importance of good design in branding. Cool wine labels are your chance to shine and show the world what’s great about your wine, so use this design time wisely.
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