Unexpectedly, Instagram is a fantastic tool for anyone trying to get better at networking.
You can build relationships with influential people and important experts who can help you advance if you put up constant effort and are sincere in your dealings with others.
For many years, LinkedIn has been the most popular social media site for networking. Furthermore, it might be challenging to stand out on LinkedIn, even if it remains the most popular resource for professionals.
Consequently, more people are using Instagram to connect with others.
Here are some reasons to think about using Instagram as a networking tool and some tips for doing it well.
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Why use Instagram for networking?
It doesn’t feel like networking when done correctly. According to people who are good at networking, this activity should feel social rather than transactional. Strong networkers create connections, foster relationships, and lend a helping hand to others.
Since Instagram is a social platform by nature, it’s a fantastic tool for establishing genuine connections with other professionals and business owners.
According to Darrel Jesty Green, also known as Jesty Beatz, a musician and postproduction expert who gained popularity on Instagram, “Instagram humanizes the prospect,” he told the Harvard Business Review.
They are more than simply a CV. They are more than just someone with a job title that you hope to have in the future. You know what I mean when I say that an executive on LinkedIn is being inundated with emails? However, it’s less crowded on Instagram, where people share pictures from their weekend fishing expedition.
What guidelines apply to Instagram networking?
Being genuine in your interaction is the most important criterion when it comes to Instagram networking. Take advantage of Instagram’s features to respond to stuff that truly interests you.
“Liking, commenting, and posting on your stories if they feature a call to action at any time. Do whatever it takes to show someone that you are there, involved, and interested in the content they’re producing,” Beatz advised.
You must avoid appearing to be spam. When interacting with others, you should be sincere and real. Not all posts are liked. Engage with the topics you are knowledgeable about.
Additionally, hashtags can be used to locate and follow individuals with whom you wish to network. Try using a third-party tool or Instagram’s Explore area to uncover trending hashtags related to your sector. Incorporate them into your own posts as well to begin drawing attention from other Instagram users.
Another crucial component of your Instagram networking strategy is direct messages (DMs). Writing a professional direct message on Instagram requires skill.
“It’s imperative that when you do send a direct message, you have original, non-generic copy that highlights that you’ve taken time to research the person’s style and feed,” Forbes stated.
Instagram networking advice
The guidelines for interacting with clients on Instagram also apply to networking. React right away when someone DMs you or leaves a comment.
To foster a feeling of community, tag new friends or followers in posts, leave comments on posts, and share and attribute content from other accounts.
It will get easier the more you interact with other companies, influencers, and business owners on Instagram. Make sure your Instagram outreach is genuine, relevant, and consistent.
Although it takes time to develop relationships and connections, Instagram offers all the resources you need to begin networking with other professionals in a genuine way.
